HAHNBECK PUBLISHES COMPREHENSIVE LIST OF INSTITUTIONAL AMAZON FBA ACQUIRERS
Who are the largest buyers of Amazon FBA e-commerce businesses? Who are Thrasio’s competitors? More than $1Bn in institutional capital has flowed into the M&A market for Amazon FBA e-commerce businesses over the past year, and more people than ever are asking questions like these. So we’ve published a list of institutional acquirers focused on this space, along with their locations and disclosed funding levels. It’s the most comprehensive list of institutional buyers of Amazon FBA businesses available anywhere.
2020 has seen an acceleration of the shift from brick & mortar to online retail, and while e-commerce has boomed across the board, we’ve seen a simultaneous increase in investor interest for one specific asset class within this sector: private label Amazon FBA businesses. The emergence of these institutional buyers has defined the e-commerce M&A market in 2020. Although the notion of acquiring FBA businesses at scale has been around for a few years and gained some momentum in 2019, 2020 was the year in which Thrasio first disclosed some impressive performance metrics, demonstrating that the model was working, and announced that its Series C financing valued the firm at over $1 Bn.
Transparency
The lower-middle market M&A space is not known for its transparency, with brokers keeping “secret” lists of buyers, so as to convince business owners that they are the sole conduit through which these buyers can be reached. At Hahnbeck we believe there is no value in keep a list of institutional acquirers private, especially when they are actively reaching out to target businesses themselves. So we’ve published the list of all of the institutional acquirers of Amazon FBA businesses across North America, the UK and Europe, along with their locations and disclosed funding levels.
We will keep updating the list as more acquirers emerge, and new funding raises are announced.
We also discuss how much these acquirers are paying, what they are looking for, and what makes a company more valuable in their eyes.
We’re more than happy for business owners to use this list to reach out to these acquirers and sell their business to them directly.
But we know that if they use Hahnbeck to represent them in the sale they will get an even better result which is worth far more than our fee.
Developments
It’s fascinating to watch this space evolve as quickly as it is. We’ve already seen one of these acquirers - Thirstii, based in Germany - become part of Thrasio, and we expect to see more consolidation in future.
Individual investors and family offices are upping their game also. Some high profile investors including the founders of publicly traded companies have begun investing in small e-commerce brands. Even Roc Nation (owned by Jay-Z) have made e-commerce investments in recent years and we wonder if we will see them turn their sights to Amazon FBA businesses as well.
Hahnbeck is an M&A advisory specialising in e-commerce. If you would like to discuss your plans to exit your business, we would be happy to help. For a free valuation use the form on this page, or just send us an email at info@hahnbeck.com or give us a call on (+44) 203 669 1654.