Profiles of the Top e-Com SaaS Aggregators

There are thousands of acquirers of SaaS businesses globally. This is a list of the top SaaS aggregators form whom e-commerce SaaS tools are either the primary focus or a key sector of interest.

AnyMind Group

Overview

• Anymind Group is a technology company that provides an end-to-end commerce enablement platform. It offers data and tools across key business functions, such as e-commerce, logistics, payment, marketing, communications, analytics, and more. The company was founded in 2016 and is based in Tokyo, Japan, with offices around the world.

Portfolio

• AnyChat: conversational commerce platform to improve customer experience

• AnyCreator: creator growth web and app platform for content creators and influencers to discover brand collaborations and gain insights into social media analytics

• AnyDigital: digital media platform for integrated management of online and offline marketing

• AnyFactory: cloud manufacturing platform for connecting sellers with suppliers

• AnyLogi: logistics management platform for D2C and e-commerce brands

• AnyManager: media growth platform providing media and e-commerce support

• AnyShop: development and support services for building new sites and launching new stores

• AnyTag: influencer marketing and social media marketing platform

• AnyX: software to streamline management, optimization, and tracking across e-commerce and D2C channels into a single platform

Funding

• Equity: SpaceShower Networks, Japan Post Capital, LYFT Japan, Mirai Creation Fund, JIC Venture Growth Investments, Nomura SPARX, Japan Post Investment, Mitsubishi UFJ Capital, Proto Ventures

• Debt: Mizuho Bank

• Total funding amount: $112.7m

AppHub

Overview

• AppHub offers a suite of software solutions for online retailers. The Boston-based company was founded in 2021 and currently has a portfolio of over 25 apps across a wide range of categories. It recently raised $60m in a Series A fundraising round in April 2022, led by Silversmith Capital Partners.

Portfolio

• Appikon: suite of Shopify apps aimed at increasing customer engagement

• Conversion Bear: upselling app for Shopify to increase cart value

• Nextsale: marketing tools and analytics to increase conversion rate

• OrderBump: in checkout and post-purchase upsell app

• REVIEWS.io: tool for collecting text, video, and photo reviews from customers to increase conversion

• Rich Returns: automation of customer returns and exchanges
  RoboTurk: address validator for Shopify sellers

• ViralSweep: viral marketing platform to grow email & SMS lists

Funding

• Equity: Silversmith Capital Partners

• Debt: undisclosed

• Total capital raised: $155m

Ascential Plc

Overview

• Ascential delivers specialist information, analytics and e-commerce optimization to consumer brands. Its focuses on helping brands optimize their digital commerce, maximise marketing impact and create the right products. Ascential is headquartered in London, with offices around the world.

Portfolio

• Edge: provides data insights, retail forecasting, and advisory solutions

• Flywheel: provides managed services for search and display across different digital commerce platforms

• IntelliBrand: suite of solutions to increase brand performance in online retail, including retail analytics, content creation, and sales data

• OneSpace: curates product content strategies across different e-commerce platforms

• Perpetua: e-commerce advertising optimization and intelligence software solutions

• Spotlight: proprietary bidding & SKU management technology

• WhyteSpyder: solutions for Walmart sellers including content creation, analytical insights, and search optimization services

• Yimian: provides artificial intelligence and data analytics solutions

Funding

• Equity: Publicly listed on the London Stock Exchange

• Debt: Undisclosed

• Total capital raised: $115m raised at IPO

Assembly

Overview

• Assembly is a California-based e-commerce software and data platform founded in 2019. The company offers a suite of solutions to help online retailers optimize and track marketplace performance, social performance, and other performance analytics as well as resources in the form of market insights, content and education.

Portfolio

• Helium 10: data-driven e-commerce software for Amazon FBA & Walmart sellers

• OrderMetrics: e-commerce analytics solution

• Refersion: affiliate marketing and tracking software

• Prestozon: advertising solution for bid automation and focused analytics for Amazon PPC ads

• Pacvue: enterprise software suite for e-commerce advertising, sales, and intelligence

• PipeCandy: market intelligence platform

Funding:

• Equity: Advent International, Providence Strategic Growth (PSG)

• Debt: Undisclosed

• Total capital raised: Undisclosed

Balio

Overview

• Balio is a sector-agnostic software acquisition firm with a goal to acquire, operate and sustainable scale their portfolio companies. Since inception in 2022, it has acquired 4 companies so far.

Portfolio

• Unnamed SaaS business focused on revolutionising guest engagement for independent and boutique hotels

• Unnamed SaaS business focused transforming how enterprises handle product communications via AI

• Unnamed SaaS business focused on empowering hotels with revenue management software

• Unnamed SaaS business focused on providing grant and loan reporting management software to government departments in North America

Funding

• Undisclosed

Carbon6        

Overview

• Carbon6 provides a software suite to help online entrepreneurs streamline operations and improve profitability. The company looks to continue expanding its suite of online tools to help sellers grow their global presence to support more international marketplaces. Carbon6 is based in Toronto, Canada.

Portfolio           

• AMZAlert: protects sellers from listing threats with 24/7/365 monitoring

• ManageByStats: integrated, data-powered software suite to help sellers optimize their business

• PixelMe: simplies the process of running off-Amazon traffic to listings

• PPC Entourage: optimizes PPC campaigns with automation

• PrettyMerch: free Chrome extension for Merch on Demand sellers

• ScanUnlimited: enables users to search wholesale product lists to find profitable, fast-selling products on Amazon

• Seller Investigators: simplifies the process to recoup Amazon reimbursements

• SellerTools: full suite of Amazon automation and research tools

• SoStocked.com: inventory management software for Amazon sellers (Jul 20, 2022)

• WallySmarter: an all-in-one data management platform for Walmart.com sellers (Feb 9, 2023)

• ZonTools: automates PPC campaigns

Funding

• Equity: White Star Capital, Kale Investment Fund, Benevolent Capital, MidCap Financial

• Debt: MidCap Financial (managed by Apollo Capital Management, L.P.)

• Total capital raised: $81.9m

Cart.com

Overview

• Cart.com is a Texas based company focused on e-commerce software and services. The company provides a proprietary e-commerce platform and multi-channel management software, fulfillment services, marketing services, customer service, and e-commerce analytics software. Cart.com is focused on continuing its strategy of acquiring top providers from across the e-commerce value chain to deliver an end-to-end solution to its customers.

Portfolio

• 180Commerce: Amazon brand management and sales technology

• AmeriCommerce: cloud-based e-commerce store software platform and shopping cart solutions provider

• DataFeedWatch: pay-per-click bid management services for online marketing

• FB Flurry: tech-driven DTC & B2B fulfillment and customer care provider

• SellerActive: provider of SaaS multi-channel e-commerce tools

• The DuMont Project: direct-to-consumer advertising and marketing consultancy services

Funding

• Equity: Legacy Knight, City Ventures, Visa, and other Fortune 100 brands

• Debt: JP Morgan, TriplePoint Capital

• Total capital raised: $443m

LTV SaaS Fund

Overview

• LTV SaaS Fund is a US investment management fund primarily focused on SaaS and software investments in privately held businesses. It investment mandate covers a broad range of categories but the core focus are SaaS businesses and recurring marketplace apps. It currently operates 4 global funds with $100m in assets under management, and holds 11 active investments. Funds V and VI both focus on Shopify apps and were launched in 2018 and 2019 respectively. Launched in 2021, Fund VII focuses on B2B SaaS Businesses. The LTV SaaS Growth VIII fund was launched last year and focuses on B2B SaaS businesses in the fintech and payment processing space.

Portfolio

• Advertising Optimization Shopify App: advertising optimization app aimed at improving advertising ROI for Shopify entrepreneurs

• Amazon Analytics SaaS: Amazon analytics SaaS monitoring tool for brand builders

• Conversion Rate Optimization Shopify Apps: portfolio of Shopify apps to improve conversion and sales

• EduTech SaaS: Plagiarism detection software for B2B and B2C users

• Newor Media: programmatic header bidding software for digital content publishers

• Product Variations Shopify App: Shopify app in the product variations niche aimed at helping Shopify retailers to drive sales and increase conversions

• ThriveCart: B2B digital checkout cart provider

• Txt2Give: digital donation platform

• Upselling Shopify App: Shopify app offering upselling & cross-selling tools

Funding

• $100m AUM

Pantastic

Overview

• Pantastic offers a consolidated suite of services and technology to help e-commerce entrepreneurs scale. It focuses on acquiring sub-scale Shopify apps and rolling them together. The business was launched in 2020 and has announced several Shopify app acquisitions.

Portfolio

• CartHook: enables online retailers to make one-click post-purchase offers to shoppers

• LimeSpot: personalized shopping experiences and customized merchandising solutions

• Shoppe: D2C network built for indie brands

• Uporder (formerly Spently): provides email templates for Shopify retailers

Funding

• Equity: B Capital Group

• Debt: Commerce Ventures

• Total capital raised: $18m

Relay Commerce

Overview

• Relay Commerce is an e-commerce software holding company that acquires and operates e-commerce SaaS businesses. It currently operates 3 software brands and is actively looking for more e-commerce software tools to add to its portfolio. The company was founded in 2021 and is based in New York.

Portfolio

• Fomo: automated social proof app to monitor customer interactions in real-time

• SalesPop: pop-up templates to increase conversions

• SmartrMail: email marketing tool for e-commerce sellers

Funding

• Equity: Primary Venture Partners, AlleyCorp, Max Ventures, Twelve Below

• Debt: TriplePoint Capital

• Total capital raised: $27m

saas.group

Overview

• saas.group was founded in 2017 and looks to acquire small-to-medium sized SaaS businesses with product-led growth. It is headquartered in Las Vegas and has offices in Germany and France. The company has a portfolio of brands across a range of functions including SEO, CRM, and human resources management. In addition, it has made angel / VC investments into a number of SaaS products, including CarbonCloud, waydev, ContractBook, sastrix, and zenloop.

Portfolio

• Crosstalent: human resources management software

• Deploybot: manual and automatic code deployment tool

• Keyword: keyword rank tracking and competitor insights

• MyWorks: integration software between QuickBooks and WooCommerce

• Pipeline CRM: platform for managing sales pipelines

• Prerender: enables search engines to crawl JS website

• Rewardful: affiliate and referral tool

• Seobility: suite of SEO software and tools

• snip.ly: tool for shortening links and overlay custom messages on content

• Tower: Git client for Mac and Windows

Funding

• Undisclosed

Shop Circle

Overview

• Shop Circle is a London-based technology company that acquires and grows e-commerce software, founded in 2021. The company has 15 different categories of software and has acquired 6 apps to-date.

Portfolio

• Bold Loyalty Points: tool to create customized loyalty and reward programs to increase customer engagement

• Bold Product Options: deep customization of product options with build-in upsell and cross-sell functionality

• Bold Sales Motivator: interactive, geo-targeted sales motivator bar with interactive promotional campaigns

• Bold Store Locator Map: interactive store locator map with real-time driving directions

• SC Conjured Referrals: tool to create fully automated referral programs to increase customer loyalty

• SC Customer Tagging: smart segmentation using auto tags for customers

• SC Order Tags & Flows: automate order tags & flows to streamline fulfilment

• SC Shipping Rates Calculator: shipping calculator with geolocation to automatically show shipping rates and delivery estimates

• SC Video Background: enables sellers to add videos as backgrounds in their storefronts for an immersive experience

• Sky Pilot: enables e-commerce sellers to send digital files and videos to customers automatically after they make a purchase

Funding

• Equity: NFX, QED Investors, 645 Ventures, and Firstminute Capital

• Debt: TriplePoint Capital

• Total capital raised: $185m

Skeepers

Overview

• Skeepers offers 6 modular SaaS solutions to help brands build strong customer relationships through increasing brand awareness and visibility, generating conversions, and increasing customer engagement. The group’s solutions cover different stages of the customer experience cycle, including customer reviews, influencer marketing, video content, live shopping, feedback analysis, customer journey management until marketing campaigns activation. The company was originally founded in 2012 and is headquartered in France.

Portfolio

• Customer Data Activation Solution:  SaaS one-to-one marketing platform for analysing customer data

• Customer Videos Platform: automated solution for collecting, creating, and sharing consumer videos on a single platform

• Feedback Management Platform: tool for collecting customer feedback through smart surveys

• Influencer Marketing Platform: influencer and review platform to manage campaigns

• Live Shopping Platform: live streaming of shopping parties with influencers, ambassadors, and hosts

• Verified Reviews Platform: platform for collecting online branded consumer reviews

Funding

• Equity: Providence Strategic Growth, M Netangels, M Capital Partners

• Debt: Undisclosed

• Total capital raised: €100m

Staytuned

Overview

• Staytuned offers a suite of tools for e-commerce brands to accelerate growth, with specific focus on the Shopify platform. Since 2022, the business has made 6 acquisitions and looks to continue expanding upon its portfolio of apps, which are aimed to helps Shopify sellers increase revenue and improve conversions. The company was founded in 2019 and is based in New York.

Portfolio

• ADG: discounting app offered tiered discounts and gift promotions

• Box Builder: tool to build product bundles and gift boxes to increase average order values

• Evey: event toolkit for organizing and managing events directly within Shopify stores

• Kiwi: size chart and size recommender app for Shopify stores to increase conversions and reduce returns & refunds

Funding

• Equity: Bowery Capital, FJ Labs, Hawke Ventures, Brand Foundry Ventures, RiverPark Ventures, Liquid 2 Ventures, Courtside Ventures, Grape Arbor VC, Social Leverage, and HIVE Ventures

• Debt: Undisclosed

• Total capital raised: $50m

SureSwift Capital

Overview

• SureSwift Capital was founded in 2015 and operates a portfolio of SaaS businesses. It acquires SaaS businesses from independent founders and helps them scale. The company has completed over 40 acquisitions to date.

Portfolio

• Back in Stock: customer notification solution to let customers know when products are back in stock

• ChargeStripe: mobile payment app for the Stripe platform

• Cross Sell: enables Shopify store owners to tailor product recommendations on a per product basis

• Docparser: data extraction tool for Word, PDF and image files to Excel, Google Sheets and other formats

• Ghost Inspector: end-to-end testing solution for websites and web-based apps

• GrowthHero: affiliate marketing SaaS

• Jell: collaboration tool for technical teams by integrations with popular platforms such as Slack and Microsoft Teams

• LeadDyno: affiliate marketing app with integrations for Shopify, Wix, BigCommerce, Stripe, PayPal, and more

• Mailparser: data extraction tool from emails to automate business and admin tasks

• MeetEdgar: social media automaton app

• MySiteAuditor: SEO lead generation software

• Paydirt: online time tracking and invoicing tool for freelancers

• Plus In Useful: SEO and speed optimization software for Shopify store owners

• Simple PO: Shopify app that allows store owners to automate purchase orders and inventory stocking

• Storemapper: customizable store locator app

• Taster’s Club: craft spirits subscription business

• Tradervue: onlne trade journaling software

• Vitay: reference checking automation software

• Wingman: performance tracking software for traders

Funding

• Undisclosed

Threecolts

Overview

• Threecolts provides a comprehensive cloud business suite for Amazon businesses. It offers 39 solutions across 9 different products to help customers optimize financial operations, manage revenue growth, and enhance customer service, as well as data & visualization tools and reseller tools. Threecolts is headquartered in London and has an additional office in New York.

Portfolio

• Bindwise: real-time listing & inventory alerts

• ChannelReply: multi-channel customer service integration

• CR Feedback: ebay seller feedback automation

• DimeTyd: automated, logic-based engine to recoup profit leakage based on Amazon accounting errors (Feb 14, 2023)

• EnterpriseAPI: raw data source for 3P monitoring

• FeeProtector: monitor FBA fees

• FeedbackWhiz: email and review automation tool for Amazon sellers (Aug 10, 2022)

• FW Profit Analytics: provides product-level profit data

• PrinceletSQL: analytics & dashboarding solution

• RefundSniper: vendor central profit recovery

• SellerBench: seller central profit recovery

• SmartRepricer: automated pricing

• SellerRunning: cross-border arbitrage & dropship solution

• TacticalAdvantage: price scans for arbitrage & wholesale

• ScoutIQ: search profitable books to sell on Amazon

Funding

• Equity: Undisclosed

• Debt: Crossbeam Venture Partners

• Total capital raised: Undisclosed

Tiny Capital

Overview

• Tiny Capital is a Vancouver-based holding company that builds, buys, and invests in technology businesses. It has founded 11 companies since it was launched in 2007 and currently has 35 majority owned companies and over 90 minority investments. It has recently signed a definitive agreement to combine with WeCommerce, in a deal expected to close in April 2023.

Portfolio

• Creative Market: marketplace for design ideas

• Dribble: platform for designers and agencies to share their portfolio work

• Kno: customer survey tools for sellers to gain buyer insight

• Pixel Union: provides customizable Shopify themes

• Stamped: reviews and loyalty platform for e-commerce

• SuppleApps: customized apps built to work with Shopify

• Yopify: e-commerce apps to boost sales, increase conversions, and provide better customer service

• Z1 Digital Studio: digital product studio helping sellers launch new products

Funding

• Undisclosed

WeCommerce

Overview

• WeCommerce was founded in 2019 and provides e-commerce enablement software to brand builders. It is publicly traded and currently listed on the TSX-V exchange. The business operates in three segments – Apps, Themes and Agency – which together offer a suite a solutions for Shopify retaikers. WeCommerce is focused on building, acquiring and investing in leading technology businesses operating in the Shopify partner ecosystem. It has recently signed a definitive agreement to combine with Tiny Capital, in a deal expected to close in April 2023.

Portfolio

• Archetype Themes: designs, develops and markets premium Shopify themes

• Foursixty: helps brands leverage user-generated content to better connect content and commerce

• KnoCommerce: provides insight into customer behaviour and attribution data

• Knit Agency: works with brands to deliver customized e-commerce experiences

• Orbit Apps: provides solutions to helps e-commerce entrepreneurs increase average order values, power wholesale stores, attract shopper’s attention and build social trust with customers

• Stamped: helps brands accelerate growth by enhancing user engagement, and improving customer satisfaction through reviews & ratings, loyalty and referral solutions

Funding

• Equity: Tiny Capital, Table Holdings LP, Freemark Partners Holding Co. Llc (institutional shareholders with >10% holdings), public float on TSX-V.

• Debt: Undisclosed

• Total capital raised: $105.6m