GW Hahnbeck Announces The Sale of Leading Cold Plunge & Sauna Brand
GW Hahnbeck is pleased to announce the sale of the Pod Company, the market leader in the affordable home cold-plunging & sauna market in the United States.
A selection of the company’s suite of wellness & recovery products
Growing to substantial scale in only three years, the DTC business was the first cold plunge brand to achieve a significant in-store retail presence among US sporting goods retailers such as Dick’s Sporting Goods and Scheels.
The company’s latest product, the Sauna Pod, has been an outstanding success as the first truly portable Finnish hot-air sauna available for less than $1,000. Developed over a period of two years, the sauna is made from natural and high quality materials and can heat the air to up to 180 degrees Fahrenheit.
With a robust schedule of new products in development and international expansion now underway, the Pod Company will further establish itself as the leader in home recovery & wellness solutions in the coming years.
GW Hahnbeck advised the Pod Company in a transaction that attracted significant interest from strategics and private equity across major markets, and ultimately sold to a US-based strategic buyer from within their network.
GW Hahnbeck is a leading investment banking boutique in the consumer products sector. With a network spanning food & beverage, beauty, health, wellness and apparel across both retail and e-commerce on both sides of the Atlantic, GW Hahnbeck is ideally positioned to help the owners of $2m to $20m EBITDA businesses to exit.