Hahnbeck Announces the Acquisition of Babyfeel by its Client, Youth Products International

Written By Maylin Cui

Hahnbeck is pleased to announce the successful closing of an acquisition in the baby products category by its client, Youth Products International, based in Minnesota.

The target business, Babyfeel, has a number of leading product lines in the baby category, including a highly successful line of diaper pail refill bags, using Amazon as its primary e-commerce channel. Babyfeel products are predominantly sold in the United States.

Hahnbeck advised the buyer on acquisition strategy, origination, negotiation, deal structuring and led the entire buy-side deal process through to closing.

Hahnbeck is a leading boutique M&A firm focused on the consumer sector globally, working with sell-side clients in the $2m to $15m EBITDA range and with buy-side clients targeting acquisitions of any size. To get in touch with us please email info@hahnbeck.com for a confidential discussion.

Maylin Cui
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