Hahnbeck Announces the Acquisition of Babyfeel by its Client, Youth Products International

Written By Maylin Cui

Hahnbeck is pleased to announce the successful closing of an acquisition by its client, Youth Products International, based in Minnesota.

A selection of the company’s core product range

The target business, Babyfeel, has a number of leading product lines in the baby category, including a highly successful line of diaper pail refill bags, using Amazon as its primary e-commerce channel. Babyfeel products are predominantly sold in the United States.

Hahnbeck advised the buyer on acquisition strategy, origination, negotiation, deal structuring and led the entire buy-side deal process through to closing.

Hahnbeck is a boutique M&A firm focused on e-commerce & retail globally, working with clients in the $2m to $15m EBITDA range. To get in touch with us please email info@hahnbeck.com for a confidential discussion.

Maylin Cui
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