Hahnbeck Announces the Sale of My Life In A Book to Wonderbly, a Penguin Random House Company
Hahnbeck is pleased to announce the sale of My Life In A Book (“MLIB”), a leading French personalised memory-book business, to Wonderbly, a division of Penguin Random House.
MLIB enables customers to preserve and share the life stories, memories and photographs of loved ones through beautifully produced, personalised keepsake books. The business has developed a strong customer proposition internationally, with products sold in over 80 countries.
The transaction brings together two complementary businesses in personalised publishing. Wonderbly has built a global direct-to-consumer platform for personalised books for children and adults, combining creative content, proprietary personalisation technology and print-on-demand production. Its catalogue includes more than 150 personalised titles, with over 11 million books sold in more than 140 countries.
For Wonderbly, the acquisition adds an established and differentiated offering within the adult gifting and life-story category, while creating opportunities to broaden MLIB’s reach through Wonderbly’s global platform, personalisation expertise and direct-to-consumer capabilities.
Hahnbeck advised MLIB in a transaction that attracted significant strategic interest from buyers across major markets, culminating in the successful sale to Wonderbly, a Penguin Random House Company.
Hahnbeck is an independent M&A advisory firm focused on exceptional consumer and e-commerce businesses. We partner with founders, owners and management teams on the sale of their businesses, strategic acquisitions and selected growth transactions, combining deep sector knowledge with an international network of strategic and financial buyers. To get in touch with us please email info@hahnbeck.com for a confidential discussion.