Hahnbeck Announces The Sale Of VC-Backed DTC Brand Roam To Strategic Acquirer
Hahnbeck is pleased to announce the sale of next-generation sexual wellness brand Roam to a UK-based strategic acquirer.
Co-founded by former L’Oreal executives Benjamin Taylor and Alex Griffiths, Roam offers innovative and sustainable sexual care products and has quickly become the fastest growing brand in the category. Roam is disrupting a £30 billion global market with inclusive, beautiful and ethically-sourced products that breakdown stigma and create more intimate connection. Roam quickly expanded beyond the DTC channel as UK retailers embraced the brand, with retail sales now making up the majority of revenue.
With deep connections in the consumer retail space, Hahnbeck ran a wide process that included some of the most prominent strategic players in the personal care category.
The deal closed in April 2024, marking the second successful completion for Hahnbeck in 2 months.
Hahnbeck is one of the leading global M&A advisory firms in the DTC sector. To get in touch, email info@hahnbeck.com in the first instance.